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Steele AUto Luxury Brands
Let's talk balls. Eyeballs.
This campaign for Steele Auto Luxury Brands was specifically designed to reach core audiences within their preferred news consumption habits. We created custom ads featuring car brands whose core missions resonated with the content featured in specific sections. For example, we paired Range Rover with Weather, Porsche with Investments, Audi with Events, and so on.
Ultimately, the campaign was a successful exercise in creating branded content that seamlessly integrated with the natural flow of news consumption.









Great campaigns often exceed the brief.
While this campaign was initially created specifically to put products and messaging in the right people and the right plced

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