If you're here, you’re an Unsettler. An explorer — seeker, curious, definitely bored. That much is clear. Is the creative work you're getting now getting too samey? A little less sharp than it used to be? Now you’re craving something fresh, new, maybe even effective. You’re close. You’ve got an opportunity — and a decision.
A monster one. Let's talk.
Featured Work
What is a mish?
Mish is me, Michelle, a relentlessly curious Creative Director with 15+ years of experience turning ideas into unforgettable experiences. I build brands, lead big-thinking campaigns, and deliver work that actually moves the needle — not just looks pretty.
My not-so-secret weapon? Digging up unexpected insights and turning them into bold, unconventional creative that works. From brand strategy to art direction, copywriting to digital marketing, I bring a full-stack creative brain — but my sweet spot is developing campaign ideas that hit hard and stick around.
I love collaborating with smart teams, pushing boundaries, and making brands impossible to ignore. If you're tired of settling for bland lets dive into something braver.
Why mish?
"I've known Michelle for the better part of a decade.
I've learned that when I need the highest level of design aesthetic or I'm struggling to find just the right tone for my messaging, I always go to Mish. Love what she's done for DeWolf Experiences and VinoMare."
– Mark DeWolf,
Owner, DeWolf Food & Wine Experiences
Everything in BRAVE BUILD +
- Brand Discovery meeting
(Full day, in-person ideally)
- Half Day Sprint
- Full Brand Strategy plan including: brand fundamentals, including, Foundation, positioning, story, mission, vision values, key differentiators, characteristics, tone of voice.
- Logo Design or refresh
(3 concepts → 1 final)
- Primary Colour Palette, and secondary colours + Typography pairing system
- Social Media campaign
- Digital media assets
- Website Design up to 10 pages
(Main copy supplied, creative copy provided by us - concept carry through)
- 3 Round of Edits per Phase
- Complete Brand guidlines
Great for:
Funded startups, rebrands, or anyone going big with confidence and clarity.
Everything in BOLD BASICS +
- Full Strategic Workshop
(90 mins virtual)
- Competitive Audit
(3–4 comparables with analysis)
- Messaging Guide
(tagline, brand voice, tone dos/don'ts, sample copy)
- Social Toolkit
(8–10 templates, 5 example posts)
- Web Look & Feel
(homepage + 1–2 internal page mockups – Figma or similar)
- Brand Reveal Deck
- Presentation Template
- Up to 3 Rounds of Edits per phase
- Brand Book (25+ page PDF)
Ideal for:
Established orgs or high-stakes launches who want a robust, high-impact system.
$9,500 CAD
Packages
$3,500 CAD
- Brand Discovery Call (1 hour):
- Moodboard + Visual Direction:
- Logo Design (2 concepts → 1 final)
- Basic Colour Palette + Typography
- Social Profile Image + Banner/Ad
- 1 Round of Edits per Element
- 1 Page Brand Overview
Ideal for:
Solo founders, consultants, or startups looking to upgrade from
DIY without going full overhaul.
A basic identity you can stand
behind. Includes:
BUILDER
Everything included in BUILDER +
- Mini Brand Strategy Doc
(1–2 pages: Positioning, Audience, Vibe)
- Expanded Strategy Doc
(Positioning, Voice, Audience Matrix )
- Logo System (Primary, Secondary, Icon)
- Expanded Colour + Typography System
- Visual Elements (texture, patterns, icons)
- 3 Custom Social Templates
- 1 Branded Collateral Item
(Deck / Menu / Brochure / Poster)
- 2 Rounds of Edits per element
- Brand Guidelines PDF (5 Pages)
Ideal for:
Growing companies who need a confident brand presence across digital and print.
Not Just a logo—this flexible brand system has room to grow.
$2,500 CAD
BOLD BASICS
BRAVE BUILD
Strategy-forward. Design-rich. Built to scale.
Full blown strategy and creative vision for your brand.
$18,500 CAD
MONSTER MOVE
