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Buying eyeballs

Saltwire knows audience, Where would you place your Vespa ad? in a Muscle Car Mag or Hipsters Hitlist? Audience matters. In this case we’re not simply matching luxury car brands to a publication, we're matching these brands to section specific content; this allows us to create custom messaging that leverages each brand's positioning.

It's not a smart use of media to advertise a porsche and a Volvo to the same person in the same place.

Land Rover
Placed in the Weather section

Placed in the Opinions section

Placed in Around Town section


Placed in Financial section

Steele Phone copy_edited.png

Jaguar - Placed in the opinions section

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