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Buying eyeballs

Saltwire knows audience, Where would you place your Vespa ad? in a Muscle Car Mag or Hipsters Hitlist? Audience matters. In this case we’re not simply matching luxury car brands to a publication, we're matching these brands to section specific content; this allows us to create custom messaging that leverages each brand's positioning.

It's not a smart use of media to advertise a porsche and a Volvo to the same person in the same place.

Land Rover
Placed in the Weather section

Jaguar
Placed in the Opinions section

Volvo
Placed in Around Town section

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Porsche
Placed in Financial section

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Jaguar - Placed in the opinions section

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