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Michelle Leard   I   Consulting Creative

Do it to it like a tourist

Another amazing New Brunswick summer was right around the corner, however this particular season faced some rather daunting challenges for our tourism industry operators. Not least of which was closed borders due to a global pandemic - no one in or out. Saving the summer season for our local businesses meant enticing locals to become tourists in their own province. We wanted to remind people of the freedom that comes with being a tourist. That it's ok to let loose, indulge in food, sleep, booze whatever turns your crank. Vacation is license to misbehave a little.
So, that's what we suggested people do.

BEHIND THE
SCENES

Thanks to
Vivify Creative

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